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This is a bit different from the last principle. Every day, you see “deals” and “bargains” on
everything from food to television sets. The deal is usually good only for a specified period of time,
so you’re forced to think and act quickly. Remember one thing: Just because someone says something
is a bargain doesn’t mean it is one to you.
What do I mean by this? Let me ask you this question, and it should bring everything to light: How
many times have you bought something that was a “bargain” and later realized you had absolutely no
need for it? Or, that you purchased much more than you needed? Or, that the price really wasn’t a
A simple case in point: the kiosk salespeople in malls; they attack you with special lotions, cell
phone deals, remote control helicopters, and numerous other bargains. Avoid them like the plague.
Just about all of their “bargains” are overpriced. Worse yet, many of them are products you will
never use.
I fell prey to paying too much for a “bargain” a few years ago, when I was doing last minute
Christmas shopping at the local mall. I bought an advanced nail buffer (it made your nails magically
clear with just a quick “buff” using this special polish and “buffer”) for my wife at a kiosk for only
$25. I was assured that this “buffer” kit normally cost $50 and that they were including an extra one
for free.
After I presented it to my wife on Christmas Day (yes, along with a few other nicer presents), she told
me she already had one, and she showed me the one she had purchased at the local drug store for only
$3. Needless to say, she thought it didn’t even warrant a place in her stocking. I never did tell her
what I paid for it. When she reads this book, she’ll find out just how badly I got ripped off that
Christmas Eve!
I use the following criteria to evaluate whether a “bargain” is something that will save me or cost me
1. Do I know what a fair price is for the product?
2. Would I be interested in it if it were at full price?
3. Is it something that I will use?
4. Besides food, is it something I will use more than a couple of times?
5. Is the quality good or is it something I’ll need to replace soon?
6. Is the cost of getting the “bargain” too much (e.g., do I need to travel far to get it)?
7. Are they asking me to buy too much of the product?
I know it’s difficult to resist that deal on clothes or games as you walk though stores in the mall, but
think twice about the “bargain.” Is it something you absolutely have to have? If it’s something you
don’t need, then use your willpower.

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